Within the music video for his or her new music “OMG,” the 5 members of NewJeans are misplaced in numerous realities. As sufferers inside what seems to be a rehab middle, Hanni, Minji, Hyein, Haerin, and Danielle clarify their separate delusions. Hanni earnestly believes that she’s iPhone’s Siri; Minji, a health care provider; Hyein, a princess; Haerin, a cat; and Danielle, in a ultra-meta twist, thinks she’s part of the Ok-pop group NewJeans.
The six-minute cinematic visible directed by South Korean filmmaker Wooseok Shin is as bold and eccentric as it’s unusual — a daring artistic choice for a younger group who solely debuted lower than a yr in the past. Nevertheless it feels par the course for NewJeans, who’s solely continued to shock followers and upend expectations for the reason that launch of their wildly well-liked debut EP final summer season. With their newest single album, OMG, launched on January 2 — the group continues to ascertain itself because the business’s greatest wildcard of the second. “OMG” and its Baltimore-inflected dance B-side “It’s the same” (which arrived with its personal compelling video) each dig deeper into the group’s youthful coming-of-age idea, exploring parasocial relationships and comforting self-illusions, whereas increasing the sonic palette of the group’s nostalgic and heat throwback sound.
Following a monumental 2022 and award season for NewJeans, which noticed their songs persistently prime the Korean charts, OMG lands as a shiny omen and yr to return for the promising group. Under, NYLON caught up with members over e mail to talk about their new songs, songwriting, and 2023 resolutions.
Minji and Hanni, you each are credited as songwriters on “Ditto” and “OMG,” respectively. Do you are interested in exploring lyric writing and manufacturing?
Haerin: We have now been difficult ourselves and placing plenty of effort into attempting new issues since our debut. There are numerous alternatives, so we’re steadily gaining expertise and practising. As they’re our songs and albums, every certainly one of us contribute completely different concepts, so I feel it will likely be an excellent synergy transferring ahead.
Danielle: We’re given many alternatives to take part within the manufacturing, together with lyric writing for our songs. By means of these alternatives I really feel all of us have grown an curiosity in direction of it, and every member actually has their very own distinctive story to inform and interpretation for every music. So I’m wanting ahead to additional exploration of lyric and music writing.
The music video idea for “Ditto” has actually resonated with followers on-line. What was your response to the twist, and the way did you all interpret it to imply?
Hanni: The message that the music video director and our CEO and head producer Min, defined to us was that the story in “Ditto” is a method of presenting to all of the viewers our followers, Bunnies, and their relationship with us! It is represented by way of a college life theme with this subliminal message and I simply beloved the thought of our music video with the ability to painting this message. I really feel that that is one thing that different artists and followers can relate to as nicely, it reveals how honest and important that relationship and friendship is. Once we first noticed how the music video turned out, we have been actually moved emotionally, and seeing lots of people that really feel an identical sort of longing and happiness by way of the music video makes us very pleased.
These songs are giving us a style of a NewJeans winter. What does a NewJeans winter imply to you?
Minji: Winter at all times felt chilly, chilly to me in a method. However after our debut, this primary winter with my members and Bunnies really feel the precise reverse, full of heat and coziness! For me, I now affiliate winter with a picture of heat, like a comfortable blanket!
Hyein: The winter spent along with the members earlier than our debut was filled with nice reminiscences too, however with the ability to spend this winter with Bunnies feels much more cozy and heat. And this winter, we’re making a comeback with “Ditto,” a music that embodies a narrative about our relationship with Bunnies, and “OMG,” which is a music we’ve been wanting ahead to displaying everybody since our debut. I feel this will probably be a extra significant and memorable winter!
The NewJeans debut mini album was big. What was most stunning to you all concerning the response and help you acquired for the album?
Minji: There was a particular second once I realized that we have been receiving plenty of love. I used to be strolling down the road with my earphones on, listening to “Hype Boy,” and once I took my earphones out, “Hype Boy” was nonetheless enjoying within the background on the street. (laughs) I keep in mind being shocked and amazed on the similar time!!
Danielle: To be sincere, every little thing actually! From our debut to this very second, the love and help we’re receiving is past unimaginable. To me, probably the most stunning half must be how a lot power and power this type of help has been for me. I couldn’t be extra grateful!
What’s your favourite early ‘00s vogue pattern?
Hanni: There are such a lot of iconic early 2000’s vogue tendencies. I keep in mind seeingIn the music video for his/her brand-new songs “OMG,” the 5 participants of NewJeans are lost in various truths. As victims inside what appears to be a rehabilitation center, Hanni, Minji, Hyein, Haerin, and also Danielle clarify their different deceptions. Hanni seriously thinks that she’s apple iphone’s Siri; Minji, a healthcare supplier; Hyein, a princess; Haerin, a pet cat; and also Danielle, in a ultra-meta spin, assumes she’s part of the Ok-pop team NewJeans.
The six-minute motion picture noticeable routed by South Oriental filmmaker Wooseok Shin is as strong and also eccentric as it’s uncommon — a bold imaginative selection for a more youthful team that entirely debuted less than a year in the past. However it really feels par the program for NewJeans, that’s entirely remained to shock fans and also overthrow assumptions because launch of their extremely favored launching EP last summertime period. With their most recent solitary cd, OMG, released on January 2 — the team remains to determine itself due to the fact that business’s biggest wildcard of the 2nd. “OMG” and also its Baltimore-inflected dancing B-side “It’s the same” (which showed up with its individual engaging video) each dig deeper right into the team’s younger coming-of-age concept, discovering parasocial partnerships and also reassuring self-illusions, whereas boosting the sonic scheme of the team’s classic and also warmth throwback audio.
Adhering to a significant 2022 and also honor period for NewJeans, which observed their tunes constantly prime the Oriental graphes, OMG lands as a glossy prophecy and also year to return for the appealing team. Under, NYLON overtook participants over e mail to speak about their brand-new tunes, songwriting, and also 2023 resolutions.
Minji and also Hanni, you each are attributed as songwriters on “It’s the same” and also “OMG,” specifically. Do you have an interest in discovering verse writing and also production?
Haerin: We have actually currently been tough ourselves and also positioning lots of initiative right into trying brand-new concerns given that our launching. There are various choices, so we’re continuously obtaining proficiency and also practising. As they’re our tunes and also cds, every absolutely among us add entirely various principles, so I feel it will likely be an outstanding harmony moving in advance.
Danielle: We’re provided numerous choices to participate within the production, along with verse creating for our tunes. Through these choices I actually feel everybody have actually expanded an curiosity in instructions of it, and also every participant really has their actual own unique tale to educate and also analysis for every single songs. So I’m desiring in advance to extra expedition of verse and also songs writing.
The video concept for “It’s the same” has really reverberated with fans online. What was your action to the spin, and also the method did you all translate it to suggest?
Hanni: The message that the video supervisor and also our chief executive officer and also head manufacturer Minutes, specified to us was that the tale in “It’s the same” is a technique of providing to every one of the customers our fans, Bunnies, and also their connection with us! It is stood for using an university life style with this subliminal audio message and also I merely precious the idea of our video with the capability to paint this message. I actually feel that that is one point that various musicians and also fans can associate with as well, it discloses just how truthful and also vital that connection and also relationship is. When we initially observed just how the video ended up, we have actually been really relocated psychologically, and also seeing great deals of individuals that actually feel a the same type of wishing and also joy using the video makes us extremely happy.
These tunes are providing us a design of a NewJeans winter season. What does a NewJeans winter season suggest to you?
Minji: Winter season whatsoever times really felt cool, cool to me in a technique. Nevertheless after our launching, this main winter season with my participants and also Rabbits actually feel the specific opposite, packed with warmth and also comfort! For me, I currently associate winter season with a photo of warmth, like a comfy covering!
Hyein: The winter season invested in addition to the participants earlier than our launching was full of great memories as well, nonetheless with the capability to invest this winter season with Bunnies really feels a lot more comfy and also warmth. As well as this winter season, we’re rebounding with “It’s the same,” a songs that personifies a narrative concerning our connection with Bunnies, and also “OMG,” which is a songs we’ve been desiring in advance to showing everyone given that our launching. I feel this will possibly be a extra considerable and also unforgettable winter season!
The NewJeans launching mini cd allowed. What was most sensational to you all worrying the action and also aid you obtained for the cd?
Minji: There was a certain 2nd once I understood that we have actually been obtaining lots of love. I made use of to be walking in the future with my earphones on, paying attention to “Hype Young boy,” and also when I took my earphones out, “Buzz Young boy” was however appreciating within the history on the road. (laughs) I bear in mind being surprised and also impressed on the comparable time!!
Danielle: To be honest, everything really! From our launching to this extremely 2nd, the love and also aid we’re obtaining is previous unthinkable. To me, possibly one of the most sensational fifty percent needs to be just how a whole lot power and also power this kind of aid has actually been for me. I couldn’t be added thankful!
What’s your favorite very early ‘00s style pattern?
Hanni: There are such a great deal of legendary very early 2000’s style propensities. I bear in mind seeing